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9780415343718 from books.google.com
This significant book takes a strategic approach to international retailing, examining in-depth studies of several retailers, and marrying theory with practice to clearly present material for students at every level.
9780415343718 from books.google.com
Filled with examples from real businesses, discussion questions, topic summaries and cases, this text will be essential reading for all students of international retailing.
9780415343718 from books.google.com
The contributions in this book explore the conflicts and benefits that arise as retailing in Asia becomes internationalised.
9780415343718 from books.google.com
International Retailing Plans and Strategies in Asia examines the strategies of Western retailers entering into Asian markets and provides specific case examples showing why some companies have failed in Asiaas well as factors that helped ...
9780415343718 from books.google.com
With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful ...
9780415343718 from books.google.com
Featuring work from seminal theorists in the area and charting the development of retailing as an important discipline in its own right, this superb volume examines the key themes in contemporary retailing.
9780415343718 from books.google.com
Shopping Tourism, Retailing and Leisure provides a comprehensive examination of the relationships between tourism, leisure, shopping, and retailing.
9780415343718 from books.google.com
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars.