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Analysis of using Facebook features ...
~
Wu, Yaluan.
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Analysis of using Facebook features among luxury, upscale and economy hotel brands.
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Analysis of using Facebook features among luxury, upscale and economy hotel brands./
作者:
Wu, Yaluan.
面頁冊數:
100 p.
附註:
Source: Masters Abstracts International, Volume: 53-04.
Contained By:
Masters Abstracts International53-04(E).
標題:
Recreation. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1562438
ISBN:
9781321095968
Analysis of using Facebook features among luxury, upscale and economy hotel brands.
Wu, Yaluan.
Analysis of using Facebook features among luxury, upscale and economy hotel brands.
- 100 p.
Source: Masters Abstracts International, Volume: 53-04.
Thesis (M.S.)--University of Delaware, 2014.
This item must not be sold to any third party vendors.
The goal of this study was to analyze the usage rate of Facebook features and tools by hotel companies. The purpose was to determine whether there were significant differences among hotel brands, namely luxury, upscale and economy, on the methods in which they employed Facebook. There were 19 variables identified as being important attributes to the effective use of Facebook retrieved from a comprehensive literature review. The Facebook sites of 75 chosen hotel companies were randomly investigated from August 1 to December 31, 2013. Using JMP software, the visual differences were demonstrated. Chi-Squared statistics were used to analyze the differences.
ISBN: 9781321095968Subjects--Topical Terms:
535376
Recreation.
Analysis of using Facebook features among luxury, upscale and economy hotel brands.
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The goal of this study was to analyze the usage rate of Facebook features and tools by hotel companies. The purpose was to determine whether there were significant differences among hotel brands, namely luxury, upscale and economy, on the methods in which they employed Facebook. There were 19 variables identified as being important attributes to the effective use of Facebook retrieved from a comprehensive literature review. The Facebook sites of 75 chosen hotel companies were randomly investigated from August 1 to December 31, 2013. Using JMP software, the visual differences were demonstrated. Chi-Squared statistics were used to analyze the differences.
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