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9780415477604 from books.google.com
This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday ...
9780415477604 from books.google.com
This book presents the wide range of conceptual and empirical approaches that are required in studies of the consumer and consumption.
9780415477604 from books.google.com
Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and ...