Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing.
... 9780415716116/casestudies.php . Vestergaard , T. & Schrøder , K. ( 1985 ) . The language of advertising . Oxford : Basil Blackwell . Youssef , L.B. , Leicht . T. , & Marongiu , L. ( 2019 ) . Storytelling in the context of destination ...
... 9780415716116/discipline.php Herhausen, D., Kleinlercher, K., Verhoef, P. C., Emrich, O., & Rudolph, T. (2019). Loyalty formation for different customer journey segments. Journal of Retailing, 95(3), 9–29, https://doi.org/10.1016/j ...
... 23 August 2018. https : // s3 - eu - west- 1.amazonaws.com/s3-euwl-ap-pe-ws4-cws-documents.ri-prod/9780415716116/ BluesCase - long.pdf . Part II HERITAGE Chapter 7 MARK II : REWORKING THE MEAN STREETS AS HERITAGE OBJECT 81.
... 9780415716116 / PrometheusCaseStudyFI NAL.pdf . 72. Anne Zeiser , “ Prometheus , " 7 . 73. Clara Fernández - Vara , “ Game Spaces Speak Volumes : Indexical Storytelling " ( con- ference paper , DiGRA International Conference : Think ...
And how are such fads related to multinational media mergers and the "new world order"? In assessing these questions, Marsha Kinder provides a brilliant new perspective on modern media. How do children today learn to understand stories?
A practical guide to current entertainment laws peculiarities and "creative" practices. Includes two new chapters: Legal Remedies and Retaining Attorneys, Agents, and Managers.
This isn’t the future. This is now. This is how you tell your story, touch your audience, and take your game to the next level—through transmedia storytelling.
Written by leading film industry professional Robert G. Barnwell, Guerrilla Film Marketing teaches readers how to: Master the fundamentals of guerrilla branding, marketing and promotion; Create an integrated marketing plan and calendar ...
The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to ...