The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the ...

In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers.

The volume evaluates e-learning programs (distributed through the Internet, via satellite and hosted on social media) that promote equitable education for disadvantaged populations; examines the challenges and benefits of social media on ...

A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales.

Demonstrates how to plan and execute profitable direct marketing campaigns using the media of direct mail, internet marketing, copywriting and design.

Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, this book can be used either as a core text that gives tutors a sound platform on which to structure a module on digital marketing or as ...

The examples David Langton and Anita Campbell offer in this book are clear evidence of this essential fact." —Ken Carbone, Chief Creative Director, Carbone Smolan Agency For more information, please visit www.visualmarketingbook.com or ...

In the 2nd edition of WSI’s Digital Minds, we provide a map (literally!) that’s designed to help professionals navigate through the complexities of the digital marketing realm.

This book tells you how to use e-mail marketing properly and effectively so that no one sees you as a nasty spammer.

You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and your website. (bron: www.managementboek.nl).