It will also be essential reading for journalists and sports enthusiasts who want to understand the fascinating story behind the Beijing Olympics.

This is the definitive history of the sport that has exhilarated and infatuated about 30 million Americans and Canadians over the course of the last fifty years.

In this newly expanded edition of Making Sense of Sports, Cashmore addresses all these issues as well as the more basic questions about the history of sports, its social context and possible future development.

Michael Payne, who served as the International Olympic Committee's top marketer for over twenty years, offers unprecedented access to the people and negotiations behind one of the most dramatic turnarounds in business or sports history.

Olympische-Spiele, Moskau, Politik, Boykott, UdSSR.

It is therefore an anomaly that accurate economic analysis and comparison is not readily available. This is the most detailed study on the economic implications of recent and future Olympic Games over four decades.

This unique book provides information on the events surrounding the Olympics, such as political controversies, scandals, tragedies, economic issues, and peripheral incidents.

This book explores the sports spectators from different times and cultures, as well as economic, sociological, and psychological analysis.