The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the ...
Based on a self-published typographic notebook first produced in 1959; this reproduction includes thoughts by influential designers such as George Lois and April Greiman on the lasting impact of this type primer.
The variety and vitality of their work is reflected in this visually rich book, which serves an inspiration for designers as well as a reference to the best in trademark design.