Drop everything and read this book.""—The Wall Street Journal The woman next to you in the coffee shop, typing madly on her laptop, just might be determining the ending to next year's block-buster film or how quickly the hottest new PDAT ...

... 9781419596063 , $ 25.00 Marketing specialists McConnell and Huba have written a solid overview of the profound market effects created by individuals who share opinions on products and services via their Web sites . The illusion of ...

Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity--and credibility--with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based ...