... 0415152933. Merriman, N. Beyond the Glass Case: The Past, the Heritage and the Public, University of London, Institute of Archaeology, 2000, ISBN 0905853377. Noble, W. and Lord, G. Access for Disabled People to Arts Premises: The ...
Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation.
This volume brings together nontechnical essays on these issues by economists associated with the NBER and personal statements by leaders of America's major national art museums and related foundations.