This text clarifies museum marketing in this context and offers new strategies for the development of the sector by examining current marketing theory in a museum setting.

Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation.

A comprehensive bibliographic reference for students and others wishing to investigate the contemporary literature on museums and collections.

This collection explores ways in which museums exhibit emerging national values and how the establishment of these new museums (and new exhibits in older museums) reflects the search for a consensus among different generational groups in ...

This book is for artists, reps, and galleries.

This volume represents a rare opportunity to make this crucial work available to a much wider specialist and non-specialist audience in Britain (and beyond).

How do you create quality museum programming without breaking the bank? This book presents successful programs that have been successfully presented in real museums across the country for under $100.

Building on the models developed by both traditional asset pricing theorists and behavioral asset pricing theorists, this book takes the discussion to the next step.

Whether your institution is still at the planning stage, or already taking action, you'll find this book an inspiring, practical guide to new models of inclusion within museums and galleries of all sizes, types and budgets -- CKB.