Languages
Palmatier, Robert W.
Overview
Works: | 1 works in 2 publications in 1 languages |
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Titles
Relationship marketing in the digital age
by:
Palmatier, Robert W.; Steinhoff, Lena.
(Electronic resources)
Customer engagement marketing
by:
Palmatier, Robert W.; Kumar, V.; Harmeling, Colleen M.; SpringerLink (Online service)
(Electronic resources)
The intelligent marketer's guide to data privacy = the impact of big data on customer trust /
by:
Palmatier, Robert W.; Martin, Kelly D.; SpringerLink (Online service)
(Electronic resources)
How exchange inefficiency and relationship quality mediate the influence of relationship marketing on performance: The critical role of customer relationship orientation.
by:
Palmatier, Robert W.; University of Missouri - Columbia.
(Electronic resources)
Subjects
Business Administration, Marketing.
Marketing.
Business and Management.
Customer Relationship Management.
Corporate Communication/Public Relations.
Privacy, Right of.
Big data- Social aspects.
Marketing- Technological innovations.
Relationship marketing.
Market Research/Competitive Intelligence.
Data mining- Social aspects.
Business Administration, Management.
Popular Science in Business and Management.
Customer relations.
Big Data/Analytics.