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Jin, Byoungho.

Overview

Works:	2 works in 3 publications in 1 languages

Titles

Product innovation in the global fashion industry by: Cedrola, Elena.; SpringerLink (Online service); Jin, Byoungho. (Electronic resources)

Fashion branding and communication = core strategies of European luxury brands / by: Jin, Byoungho.; Cedrola, Elena.; SpringerLink (Online service) (Electronic resources)

Fashion brand internationalization = opportunities and challenges / by: Jin, Byoungho.; Cedrola, Elena.; SpringerLink (Online service) (Electronic resources)

Subjects

Marketing. Business and Management. Services. Branding (Marketing)- Europe. Fashion design. International Business. Luxury goods industry- Europe. Clothing trade. Fashion merchandising. Fashion merchandising- Europe. Production. Branding (Marketing) Innovation/Technology Management.

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