賴茲 ((Ries, Al))

品牌定位 : = 廣告攻心戰略 / by: 賴茲 ((Ries, Al)); 特洛特 ((Trout, Jack)); 劉毅志; Ries, Al; Trout, Jack (Language materials, printed)

「馬」上成功 : = 成功的關鍵,在於騎上一匹好馬 / by: 賴茲 ((Ries, Al)); 屈特 ((Trout, Jack)); 戴照煜; Ries, Al; Trout, Jack (Language materials, printed)