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彭偉族
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Titles
品牌知名度、品牌形象影響品牌忠誠度之探討 = = The Relationship among Brand Awareness, Brand Image and Brand Loyalty : An Empirical Study of domestic rice wine market : 以國產米酒業為例 /
by: 彭偉族
(Language materials, printed)
Subjects
品牌知名度
知覺風險
品牌忠誠度
品牌形象
結構方程模式
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