林穎青
Overview
| Works: | 1 works in 0 publications in 0 languages | |
|---|---|---|
Titles
補償性心理對消費者自我控制力之影響-以減重者產品食用量為例 = = The effects of compensation on consumer's self-control-An explanation of the failure of weight-loss /
by:
林穎青; 鄭淑芳
(Language materials, printed)
名人品牌延伸效果之探討：經驗性產品與物質性產品之差異分析 = = The Effect of Celebrity Brand Extension: The Difference Between Experiential Goods and Material Goods /
by:
林穎青; 祝道松; Lin, Ying-Ching; 黃柏蒼; Huang, Po-Chang; Zhu, Dauw-Song
(Language materials, printed)
肢體接觸對銷售人員服務品質之影響：信任與人際關係型態的干擾效果探討 = = The Effect of Tactile Contact on Salesperson’s Service Quality: The Moderating Effect of Trust and Interpersonal Relationship /
by:
黃金智; 林穎青; 國立東華大學企業管理學系
(Language materials, printed)
續集行銷 = = Sequel Marketing: Research of Brand Extensions on Experiential Goods : 經驗性產品之品牌延伸研究 /
by:
林穎青; 國立東華大學企業管理學系; 沈品辰
(Language materials, printed)
品牌來源國與符碼轉換語言一致性對產品評價之影響:消費者認同之干擾效果影響 = = The Effects of Brand Origin and Code-Switching Language Congruence on Product Evaluations.The Moderating Effect of Consumer Identity /
by:
謝君怡; 林穎青; 國立東華大學企業管理學系
(Language materials, printed)
廣告代言人國籍與產品來源國一致性對廣告態度、產品態度之影響 = = The Effect of (in)congruence between Endorser's Nationality and Products of Country-of-Origin in Advertisement /
by:
林穎青; 國立東華大學企業管理學系; 陳威霖
(Language materials, printed)
延遲行為對消費者殺價結果認知的影響 = = How Deferral Affects Bargaining: The Moderating Effects of Demand Degree, Times of Offer and The Final Offer : 需求程度、殺價次數與最終出價者干擾效果探討 /
by:
林穎青; 國立東華大學企業管理學系; 陳榮峰
(Language materials, printed)
過量選擇效果 = = How Choice Overload Influence Consumer Choice- The Moderating Effect of the Choice for Different Target Person and Regulatory Focus. : 消費者偏好推薦意見 : 選擇對象之差異和調節焦點之干擾效果 /
by:
林穎青; 張寗涵
(Language materials, printed)
產品資訊呈現方式與產品熟悉度對感官想法與產品評估之影響 = = The Effects of Information Presentation and Product Familiarity on Sensory Thought and Product Evaluation /
by:
林欣瑾; 林穎青; 國立東華大學企業管理學系
(Language materials, printed)
網路購物之衝動性購買行為探討 = = The study of impulse buying behavior on internet shopping /
by:
周正人; 池文海; 林穎青; 國立東華大學企業管理學系
(Language materials, printed)
產品類別對語碼轉換廣告效果的影響 = = The Moderating Effect of Product Type in Code-Switched Advertisement /
by:
祝道松; 林穎青; Lin, Ying-Ching; 楊素琪; Yang, Su-Chi; Zhu, Dauw-Song
(Language materials, printed)
探討知識管理對經營績效之影響 = = The effect of knowledge management practices on performance /
by:
陳克誠; 池文海; 林穎青; 國立東華大學企業管理學系
(Language materials, printed)
轉換成本、替代者吸引力於滿意至忠誠間關係之探討 = = The Study of switching Cost, alternative attractiveness on the relationship between satisfaction and loyalty-variety seeking as the moderating variable : 以尋求多樣化為調節變數 /
by:
魏錦雀; 池文海; 林穎青; 國立東華大學企業管理學系
(Language materials, printed)
環保產品真的環保嗎?從視覺影響產品使用量談起 = = Do Green Products Really Protect Environment? The Study of Green Products, Visual Cues, and Consumption. /
by:
黃俊智; 林穎青; 國立東華大學企業管理學系
(Language materials, printed)
男女大不同 = = Gender Differences in Donation Intention: The Moderating Effect of In-groups and Out-groups, Altruism and Advertising Appeals : 性別差異對捐款行為的影響 : 群體內外、利他主義與廣告訴求之干擾效果探討 /
by:
林穎青; 林趾宜
(Language materials, printed)
房地產仲介從業人員工作績效之探討 = = The Study of the Job Performance of the Sales Representatives of Real Estate : An Empirical Study of Taoyuan, Hsinchu, and Miaoli Counties : 以桃竹苗不動產房屋仲介為例 /
by:
鄧仲華; 池文海; 林穎青; 國立東華大學企業管理學系
(Language materials, printed)
貨幣面額對消費者價格知覺的影響 = = The effect of currency denomination on consumer price perception /
by:
林穎青; 國立東華大學企業管理學系; 方暄惠
(Language materials, printed)
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