謝君怡
Overview
| Works: | 1 works in 0 publications in 0 languages | |
|---|---|---|
Titles
品牌來源國與符碼轉換語言一致性對產品評價之影響:消費者認同之干擾效果影響 = = The Effects of Brand Origin and Code-Switching Language Congruence on Product Evaluations.The Moderating Effect of Consumer Identity /
by:
謝君怡; 林穎青; 國立東華大學企業管理學系
(Language materials, printed)