王淑娟
Overview
| Works: | 4 works in 0 publications in 0 languages | |
|---|---|---|
Titles
餐旅業的線上通路設計與社交媒體使用情形之研究 = = An analysis of website design and social media use in the hospitality industry /
by:
黃建文; 王淑娟; 國立東華大學全球運籌管理研究所
(Language materials, printed)
高階管理團隊特質與外部關係對公司績效之影響 = = Effects of TMT Characteristics and External Social Networks on Organizational Performance: An Empirical Study of the Restaurant Industry : 以餐飲業為例 /
by:
王淑娟; 汪東辰
(Language materials, printed)
社群網站使用者行為模式之研究-以臉書為例 = = Social networking site user's behavior - A case study of Facebook /
by:
林嘉容; 王淑娟; 國立東華大學全球運籌管理研究所
(Language materials, printed)
品牌體驗對消費者購買意願之影響 = = The impact of Brand Experience on Consumer Purchase Intention:Comparison between Physical and Virtual Experiential Platform : 實體與虛擬體驗平台之比較 /
by:
王淑娟; 徐凱莉; Hsu, Kai-Li; Wang, Shu-Chuan
(Language materials, printed)
口碑行銷對網路商城之影響研究 = = The Influence of Word of Mouth on The Online Stores：The Women Apparel Online Store in YAHOO Super Mall. : 以YAHOO超級商城女性服飾業為例 /
by:
王淑娟; Wang, Sophia; Wang, Chen-Yang; 王振陽
(Language materials, printed)
高階管理團隊之特徵對組織績效與管理者薪資之影響 = = Effects of TMT Characteristics on Organizational Performance and Managerial Compensation: An Empirical Study of the Hotel Industry : 以飯店業為例 /
by:
王淑娟; 蕭睿峰
(Language materials, printed)