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沈品辰
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Titles
續集行銷 = = Sequel Marketing: Research of Brand Extensions on Experiential Goods : 經驗性產品之品牌延伸研究 /
by: 沈品辰; 林穎青; 國立東華大學企業管理學系
(Language materials, printed)
Subjects
多樣化追求
品牌延伸
經驗性產品
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