林趾宜

男女大不同 = = Gender Differences in Donation Intention: The Moderating Effect of In-groups and Out-groups, Altruism and Advertising Appeals : 性別差異對捐款行為的影響 : 群體內外、利他主義與廣告訴求之干擾效果探討 / by: 林趾宜; 林穎青 (Language materials, printed)