賴泳璋

以品牌權益觀點探討遊戲玩家轉換線上遊戲之意向 = = The Influences of Online Game Player's Switch Intentions:The Perspective of Brand Equity / by: 賴泳璋; 張國忠; Lai, Yong-Zhang; Chang, Kuo-Chung (書目-語言資料,印刷品)