Lin, Ying-Ching

「驕」「傲」情緒對消費決策之影響 = = The asymmetric effect between authentic pride and hubristic pride on consumer's decision-marking / by: Lin, Ying-Ching; 侯威裕; 林穎青; Hou, Wei-Yu (書目-語言資料,印刷品)

死亡事件對消費選擇的影響 = = The Influence of Death Events on Consumer Choice / by: 孫百慧; 林穎青; Sun, Bai-Huei; Lin, Ying-Ching (書目-語言資料,印刷品)

產品類別對語碼轉換廣告效果的影響 = = The Moderating Effect of Product Type in Code-Switched Advertisement / by: 楊素琪; 祝道松; Yang, Su-Chi; Lin, Ying-Ching; 林穎青; Zhu, Dauw-Song (書目-語言資料,印刷品)

嫉妒的雙面刃 = = The"Double-Edged Sword"of Envy：When Benign Envy and Malicious Envy Affect Product Evaluation : 善意嫉妒與惡意嫉妒對消費者產品評價的影響 / by: 簡微庭; 林穎青; Chien, Wei-Ting; Lin, Ying-Ching (書目-語言資料,印刷品)

文字修辭對廣告標語的影響 = = The Influence of Rhetoric on Slogans-The Moderating Effect of Driven Processing : 以驅動方式為調節變數 / by: 王詩寧; 林穎青; Wan, Shih-Ninig; Lin, Ying-Ching; Ju, Dau-Sung; 祝道松 (書目-語言資料,印刷品)

准許作用作崇 = = When People with High Environmental Attitude Are Waste More:The Consequence of Licensing Effect : 高環保態度的人反而更浪費？ / by: 黃曉婷; 林穎青; Huang, Siao-Ting; Lin, Ying-Ching (書目-語言資料,印刷品)

名人品牌延伸效果之探討：經驗性產品與物質性產品之差異分析 = = The Effect of Celebrity Brand Extension: The Difference Between Experiential Goods and Material Goods / by: 黃柏蒼; 祝道松; Huang, Po-Chang; Lin, Ying-Ching; 林穎青; Zhu, Dauw-Song (書目-語言資料,印刷品)