Languages
王淑娟
Overview
| Works: | 1 works in 1 publications in 1 languages | |
|---|---|---|
Titles
價格敏感度、知覺價值、品牌形象與品牌再購買意願之關係研究 : = 以家樂福品牌為例 = The relationships of price sensitivity, perceived value, brand image and purchasing intention– An examination of Carrefour brand /
by:
張菡珆; 王淑娟; 田潔; Wang, Sophia; Tian, Jenny
(Language materials, printed)
創新採用與擴散模式研究 = = Innovation Adoption and Diffusion : A study on Smart Phone Applications : 以智慧型手機應用程式為例 /
by:
曾素菁; 王淑娟; Tseng, Su-Ching; Wang, Sophia
(Language materials, printed)
創新採用與擴散模式研究 = = Innovation adoption and diffusion: A study on mobile commerce : 以行動電子商務為例 /
by:
曾婉瑜; 王淑娟; Zeng, Wan-Yu; Wang, Sophia
(Language materials, printed)
網站品質、信任和顧客滿意度之研究 = = Effect of Website Quality on Customer Trust and Satisfaction：A Study of Bed and Breakfast Websites in Hualien : 以花蓮縣民宿網站為例 /
by:
邱薇婷; 王淑娟; Chiu, Wei-Ting; Wang, Shu-Chuan
(Language materials, printed)
網站服務品質對消費者的信任與行為意圖的影響 = = Impact of Website Service Quality on User Trust and Behavioral Intention: A Case Study of Fashionguide.com : 以Fashion Guide時尚美妝網站為例 /
by:
郭亭妏; 王淑娟; Kuo, Ting-Wen; Wang, Shu-Chuan
(Language materials, printed)
以科技接受模型與信任探討消費者對團購網站的行為意圖 = = Technology Acceptance Model and Trust in the Context of Group-buying Websites: A Case Study of Customer Purchase Intention on Groupon : 以Groupon網站為例 /
by:
古馥甄; 王淑娟; Ku, Fu-Chen; Wang, Shu-Chuan
(Language materials, printed)