黃柏蒼

名人品牌延伸效果之探討：經驗性產品與物質性產品之差異分析 = = The Effect of Celebrity Brand Extension: The Difference Between Experiential Goods and Material Goods / by: 黃柏蒼; 林穎青; 祝道松; Huang, Po-Chang; Lin, Ying-Ching; Zhu, Dauw-Song (書目-語言資料,印刷品)