夏締青

green purchase intention risk pro-environmental action product attitude advertisement attitude Purchase Intention regulatory focus social media usage intensity conspicuous consumption social media platform transaction value experiential motivation linked to the nature of the offering attitude toward green advertisement Genetically modified food value online food delivery attitude anxiety intention to travel pandemic purchase intention hedonic social media addiction need for stress release perceived contamination 轉基因食品 Taiwan Production positioning self-esteem phubbing convenience impulsive buying behavior video sharing platform expertise heightened sensitivity to threat threat to others social anxiety Product Efficacy green trust 生產定位 GM food consumer concerns product evaluation tourist xenophobia ad-evoked nostalgia emotional brand attachment purchace intention acquisition value critical motivation utilitarian temporal distance 台灣 購買意向 Purchase intention need to belong third-party product review video perception of infectability nostaglia mongolia Green Product Display Thailand