Zhu, Dauw-Song
Overview
| Works: | 3 works in 8 publications in 2 languages | |
|---|---|---|
Titles
消費者契合與品牌權益對消費者再購意願之影響 : = 以印度消費者為例 = The impact of consumer engagement and brand equity on consumer's repurchase intension: indian consumers as example /
by:
Kumbhar, Priyanka B.; 祝道松; Zhu, Dauw-Song
(Language materials, printed)
線上學習平台之使用意圖 : = 以成長需求為調節變數 = A study on the use intention of e-learning platform: growth need as a moderator /
by:
高逸庭; 祝道松; Zhu, Dauw-Song
(Language materials, printed)
以科技接受度探討第三方支付再使用意願 : = 以YAHOO!奇摩輕鬆付為例 = A study of the reuse-intention for third-party payment based on technology acceptance model – the case of Yahoo billing /
by:
高至宏; 祝道松; Zhu, Dauw-Song
(Language materials, printed)
以科技接受模型探討台灣的行動支付 = = A study of mobile payment in Taiwan：from TAM perspective /
by:
王鼎鈞; 祝道松; Zhu, Dauw-Song
(Language materials, printed)
越南消費者購買奢侈品意願之研究 = = A study on the Vietnamese Consumers' Intention to Purchase Luxury Goods /
by:
杜芳姮; 祝道松; Zhu, Dauw-Song
(Language materials, printed)
影響社群網站使用者的信任及使用意圖之研究 : = 以美妝社群網站為例 = A study on the influence factors of social community users' trust and use intention：example of cosmetic social community /
by:
陳少榛; Zhu, Dauw-Song; 祝道松
(Language materials, printed)
台灣消費者對行動支付App使用意向之研究—以LinePay為例 = = A Study on the Taiwanese Consumer's Intention to LinePay Mobile Payment APP /
by:
徐千涵; 祝道松; Zhu, Dauw-Song
(Language materials, printed)
關係行銷投資與顧客購買意圖之探討 : = 華人世界人情與感情的中介效果 = A Study of relationship marketing investments and customer purchase intentions: mediation effects of renqing and ganqing in Chinese societies /
by:
郭銘忠; 祝道松; Zhu, Dauw-Song
(Language materials, printed)
Subjects
系統品質
Information Quality
repurchase intantion
Apple brand users in India
Mobile payment
信任
Third-Party Payment
資訊系統成功模式
consumer engagement
科技接受模型
行為意圖
Cosmetic Social Community
brand awareness
perceived quality
Perceived value
第三方支付
Use Intention
trust
Self-efficacy
System Quality
知覺轉換價值
Perceived Risk
使用意圖
renqing
gratitude
guanxi marketing
資訊品質
服務品質
科技接受模式
Yahoo!奇摩輕鬆付
知覺風險
commitment
Growth Need
自我效能
Switch cost
Informational System Success Model
RM investments
purchase intentions
relationship marketing
Service Quality
brand equity
轉換成本
Behavioral intention
Yahoo Billing
Trust
成長需求
Technology Acceptance Model
brand association
行動支付
美妝社群網站
ganqing