Holt, Douglas B.
Overview
| Works: | 4 works in 2 publications in 1 languages | |
|---|---|---|
Titles
Cultural strategy : = using innovative ideologies to build breakthrough brands /
by:
Holt, Douglas B.; Cameron, Douglas.
(Language materials, printed)
從Brand到Icon,文化品牌行銷學 : = 看世界頂尖企業如何創造神話、擦亮招牌 /
by:
霍特 ((Holt, Douglas B.)); 劉麗真; Holt, Douglas B.; 王承志
(Language materials, printed)
品牌如何成為偶像 : = 文化式品牌塑造的原理 /
by:
Holt, Douglas B.; 霍特 ((Holt, Douglas B.)); 霍爾特 ((Holt, Douglas B.)); 胡雍豐; 孔辛
(Language materials, printed)
How brands become icons : = the principles of cultural branding /
by:
Holt, Douglas B.
(Language materials, printed)