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Keiningham, Timothy L.

概要

作品:	1 作品在 1 項出版品 1 種語言

書目資訊

Return on quality : = measuring the financial impact of your company's quest for quality / by: Keiningham, Timothy L.; Zahorik, Anthony J.; Rust, Roland T. (書目-語言資料,印刷品)

The wallet allocation rule : = winning the battle for share / by: Keiningham, Timothy L. (書目-電子資源)

Service marketing / by: Keiningham, Timothy L.; Zahorik, Anthony J.; Rust, Roland T. (書目-語言資料,印刷品)

Loyalty myths : = hyped strategies that will put you out of business-- and proven tactics that really work / by: Keiningham, Timothy L. (書目-語言資料,印刷品)

主題

Total quality management. Customer relations- Management. Service industries- Marketing. Customer services. Consumer behavior. Total quality management- Evaluation. Customer loyalty.

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