Winer, Russell S.
Overview
| Works: | 1 works in 2 publications in 2 languages | |
|---|---|---|
Titles
Analysis for marketing planning /
by:
Winer, Russell S.; Lehmann, Donald R.
(Language materials, printed)
Rediscovering the essentiality of marketing = proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress /
by:
Petruzzellis, Luca.; Winer, Russell S.; SpringerLink (Online service)
(Electronic resources)
The history of marketing science
by:
Winer, Russell S.; Neslin, Scott A., (1952-); World Scientific (Firm)
(Electronic resources)
Analysis for marketing planning /
by:
Winer, Russell S.; Lehmann, Donald R.
(Language materials, printed)
Subjects
Marketing research- History.
Marketplaces
Leadership
Business Strategy/Leadership.
網路行銷
Business and Management.
市場學
Customer Relationship Management.
Internet marketing
Marketing- Management.- United States
Marketing- Study and teaching
Customer relations- Management
Marketing- Management.
Marketing
Online Marketing/Social Media.
銷售
Product management.
Marketing- Management