Lehmann, Donald R.
Overview
| Works: | 1 works in 0 publications in 0 languages | |
|---|---|---|
Titles
Analysis for marketing planning /
by:
Winer, Russell S.; Lehmann, Donald R.
(Language materials, printed)
Managing customers as investments : = the strategic value of customers in the long run /
by:
Lehmann, Donald R.; Gupta, Sunil, (1958-)
(Language materials, printed)
Analysis for marketing planning /
by:
Winer, Russell S.; Lehmann, Donald R.
(Language materials, printed)