De Chernatony, L.
Overview
| Works: | 1 works in 0 publications in 0 languages | |
|---|---|---|
Titles
From brand vision to brand evaluation = strategically building and sustaining brands /
by:
De Chernatony, L.; Chartered Institute of Marketing.; ProQuest (Firm)
(Electronic resources)
Creating powerful brands in consumer, service and industrial markets
by:
McDonald, Malcolm.; NetLibrary, Inc.; De Chernatony, L.
(Language materials, printed)
From brand vision to brand evaluation = the strategic process of growing and strengthening brands building and sustaining brands /
by:
De Chernatony, L.; Chartered Institute of Marketing.; ebrary, Inc.
(Language materials, printed)