Wirtz, Jochen.
Overview
| Works: | 1 works in 2 publications in 1 languages | |
|---|---|---|
Titles
Flying high in a competitive industry = secrets of the world's leading airline /
by:
Heracleous, Loizos Th.; Wirtz, Jochen.; Pangarkar, Nitin.
(Electronic resources)
Services marketing : = people, technology, strategy /
by:
Wirtz, Jochen.; Lovelock, Christopher H.
(Language materials, printed)
Understanding the role of business analytics = some applications /
by:
Chahal, Hardeep.; Jyoti, Jeevan.; Wirtz, Jochen.; SpringerLink (Online service)
(Electronic resources)
Flying high in a competitive industry : = cost-effective service excellence at Singapore Airlines /
by:
Pangarkar, Nitin.; Wirtz, Jochen.; Heracleous, Loizos Th.; Singapore Airlines
(Language materials, printed)
Services marketing : = people, technology, strategy /
by:
Lovelock, Christopher H.; Wirtz, Jochen.
(Language materials, printed)
Winning in service markets = success through people, technology and strategy /
by:
Wirtz, Jochen.
(Electronic resources)
Services marketing : = people, technology, strategy /
by:
Lovelock, Christopher H.; Wirtz, Jochen.
(Language materials, printed)
Services marketing in Asia : = managing people, technology, and strategy /
by:
Lovelock, Christopher H.; Wirtz, Jochen.; Keh, Hean Tat.; Lovelock, Christopher H.
(Language materials, printed)
Subjects
Business Process Management.
Business- Research
Service industries- Marketing.- Asia
Professions- Marketing.
Customer services- Marketing.
Statistics for Business/Economics/Mathematical Finance/Insurance.
Aeronautics, Commercial- History.- Singapore
Singapore Airlines- History.
Service industries- Marketing.
Marketing- Management.
Branding (Marketing)
Customer relations.
Professions- Marketing.- Asia
Big Data/Analytics.