語系:
繁體中文
English
說明(常見問題)
回圖書館首頁
手機版館藏查詢
登入
回首頁
到查詢結果
[ subject:"Corporate image- Case studies." ]
切換:
標籤
|
MARC模式
|
ISBD
Contemporary thoughts on corporate b...
~
Karaosmanoæglu, Elif, (1975-)
FindBook
Google Book
Amazon
博客來
Contemporary thoughts on corporate branding and corporate identity management
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Contemporary thoughts on corporate branding and corporate identity management/ edited by T.C. Melewar and Elif Karaosmanoglu.
其他作者:
Karaosmanoæglu, Elif,
出版者:
Basingstoke ;Palgrave Macmillan, : 2008.,
面頁冊數:
1 online resource (xii, 230 p.)
附註:
Description based on print version record.
內容註:
Branding: a social contract between a business and its customer / R.McMurrian & J.H. Washburn-- A multiple stakeholder perspective for measuring corporate brand equity: linking corporate brandequity with corporate performance/ H.M. Shamma & S.S. Hassan -- Aligning corporate brand perceptions. Does it matter? / T. Anisimova & F. Mavondo -- Vision,image, reputation and relationships: critical drivers in developing anairport city/ R. Stokes -- Brand identification: a theory-based construct for conceptualizing links between corporate branding, identity andcommunications / S.V. Halliday & S. Kuenzel -- Organizational brandingwithin creative SMEs/ S.M. Powell -- Corporate identity as strategic management communication: a working framework / L.C. Wah -- The power of corporate brand names: integrated marketing in action / B.C. Sowa -- Strategic corporate re-branding/ P. Cettier & B.Schmitt -- Renault-Nissan: A study into the advantages of a prior strategic alliance in the development of a post-merger corporate identity/ T.C. Melewar, D. Stark & E. Karaosmanoglu -- Corporationsas storytellers - stakeholders as image builders: towards impressive corporate communication / R. Langer and R. J. Varey.
標題:
Branding (Marketing) - Case studies. -
電子資源:
http://link.springer.com/10.1057/9780230583221access to fulltext (Palgrave)
ISBN:
0230583229 (electronic bk.)
Contemporary thoughts on corporate branding and corporate identity management
Contemporary thoughts on corporate branding and corporate identity management
[electronic resource] /edited by T.C. Melewar and Elif Karaosmanoglu. - Basingstoke ;Palgrave Macmillan,2008. - 1 online resource (xii, 230 p.)
Description based on print version record.
Branding: a social contract between a business and its customer / R.McMurrian & J.H. Washburn-- A multiple stakeholder perspective for measuring corporate brand equity: linking corporate brandequity with corporate performance/ H.M. Shamma & S.S. Hassan -- Aligning corporate brand perceptions. Does it matter? / T. Anisimova & F. Mavondo -- Vision,image, reputation and relationships: critical drivers in developing anairport city/ R. Stokes -- Brand identification: a theory-based construct for conceptualizing links between corporate branding, identity andcommunications / S.V. Halliday & S. Kuenzel -- Organizational brandingwithin creative SMEs/ S.M. Powell -- Corporate identity as strategic management communication: a working framework / L.C. Wah -- The power of corporate brand names: integrated marketing in action / B.C. Sowa -- Strategic corporate re-branding/ P. Cettier & B.Schmitt -- Renault-Nissan: A study into the advantages of a prior strategic alliance in the development of a post-merger corporate identity/ T.C. Melewar, D. Stark & E. Karaosmanoglu -- Corporationsas storytellers - stakeholders as image builders: towards impressive corporate communication / R. Langer and R. J. Varey.
Increasingly organisations are devoting a substantial amount of resources to manage their brands and identities at corporate level. Visual identity is becoming more of an issue as national, multinational, and even small and medium sized enterprises are using corporate branding as a strategic tool for competitive advantage. This book brings together recent thoughts on corporate branding and corporate identity management using a basis of practitioners' own experiences. Integrating current theories and applications in the area, the book provides cases on mergersand acquisitions, small and medium size enterprises, and focuses on organisations from different sectors such as banking, petroleum, airline and automobile manufacturing.
ISBN: 0230583229 (electronic bk.)
Standard No.: 10.1057/9780230583221doiSubjects--Topical Terms:
1073618
Branding (Marketing)
--Case studies.Index Terms--Genre/Form:
542853
Electronic books.
LC Class. No.: HD69.B7 / C66 2008eb
Dewey Class. No.: 658.827
Contemporary thoughts on corporate branding and corporate identity management
LDR
:02928cmm 2200289 a 45
001
911280
003
OCoLC
005
20110114
006
m d
007
cr cnu---unuuu
008
231227s2008 enk s 000 0 eng d
020
$a
0230583229 (electronic bk.)
020
$a
9780230583221 (electronic bk.)
024
7
$a
10.1057/9780230583221
$2
doi
035
$a
(OCoLC)314828524
035
$a
ocn314828524
035
$a
911280
040
$a
UKPGM
$b
eng
$c
UKPGM
$d
N
$t
$d
EBLCP
049
$a
APTA
050
4
$a
HD69.B7
$b
C66 2008eb
082
0 4
$a
658.827
$2
22
245
0 0
$a
Contemporary thoughts on corporate branding and corporate identity management
$h
[electronic resource] /
$c
edited by T.C. Melewar and Elif Karaosmanoglu.
260
$a
Basingstoke ;
$a
New York :
$c
2008.
$b
Palgrave Macmillan,
300
$a
1 online resource (xii, 230 p.)
500
$a
Description based on print version record.
505
0
$a
Branding: a social contract between a business and its customer / R.McMurrian & J.H. Washburn-- A multiple stakeholder perspective for measuring corporate brand equity: linking corporate brandequity with corporate performance/ H.M. Shamma & S.S. Hassan -- Aligning corporate brand perceptions. Does it matter? / T. Anisimova & F. Mavondo -- Vision,image, reputation and relationships: critical drivers in developing anairport city/ R. Stokes -- Brand identification: a theory-based construct for conceptualizing links between corporate branding, identity andcommunications / S.V. Halliday & S. Kuenzel -- Organizational brandingwithin creative SMEs/ S.M. Powell -- Corporate identity as strategic management communication: a working framework / L.C. Wah -- The power of corporate brand names: integrated marketing in action / B.C. Sowa -- Strategic corporate re-branding/ P. Cettier & B.Schmitt -- Renault-Nissan: A study into the advantages of a prior strategic alliance in the development of a post-merger corporate identity/ T.C. Melewar, D. Stark & E. Karaosmanoglu -- Corporationsas storytellers - stakeholders as image builders: towards impressive corporate communication / R. Langer and R. J. Varey.
520
$a
Increasingly organisations are devoting a substantial amount of resources to manage their brands and identities at corporate level. Visual identity is becoming more of an issue as national, multinational, and even small and medium sized enterprises are using corporate branding as a strategic tool for competitive advantage. This book brings together recent thoughts on corporate branding and corporate identity management using a basis of practitioners' own experiences. Integrating current theories and applications in the area, the book provides cases on mergersand acquisitions, small and medium size enterprises, and focuses on organisations from different sectors such as banking, petroleum, airline and automobile manufacturing.
650
0
$a
Branding (Marketing)
$v
Case studies.
$3
1073618
650
0
$a
Corporate image
$x
Case studies.
$3
665240
650
0
$a
Corporate image.
$3
523494
650
0
$a
Branding (Marketing)
$3
625366
655
7
$a
Electronic books.
$2
lcsh
$3
542853
700
1
$a
Karaosmanoæglu, Elif,
$d
1975-
$3
1097574
700
1
$a
Melewar, T. C.
$3
935383
856
4 0
$3
Palgrave Connect
$u
http://link.springer.com/10.1057/9780230583221
$z
access to fulltext (Palgrave)
筆 0 讀者評論
館藏地:
全部
電子資源
出版年:
卷號:
館藏
1 筆 • 頁數 1 •
1
條碼號
典藏地名稱
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
W9094365
電子資源
11.線上閱覽_V
電子書
EB W9094365
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
評論
新增評論
分享你的心得
Export
取書館
處理中
...
變更密碼
登入