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Innovations in communication theorie...
Chen, Yanru.

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  • Innovations in communication theories = the man is the message /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Innovations in communication theories/ by Yanru Chen.
    其他題名: the man is the message /
    作者: Chen, Yanru.
    出版者: Singapore :Springer Singapore : : 2021.,
    面頁冊數: xvii, 204 p. :ill., digital ;24 cm.
    內容註: Preface to the English edition -- Introduction -- Create knowledge: Graduate education in communication theories and research -- Communication and our spiritual home -- The 3M model of dissemination of beliefs -- Re-defining media functions in China's social development: Mediating between ideal and reality -- The man is the message -- The plight of mass culture: Impoverished abundance -- The one book that changes a life: Creation and communication of literary works -- Create a new man with a pure heart: literary communication -- Ice and fire: Dilemma of the effect or non-effect of contradictory messages -- One flower and the whole springtime: The magic effect of detail in communication -- Secrets of theoretical thinking in communication -- Is there an emperor in the new clothes? Research methods -- The fatalistic path of social scientific thinking -- Frame: The essence that remains despite all changes -- Epilogue.
    Contained By: Springer Nature eBook
    標題: Communication. -
    電子資源: https://doi.org/10.1007/978-981-15-8415-2
    ISBN: 9789811584152
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