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Statistical methods in customer rela...

Kumar, V., (1957-)

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Statistical methods in customer relationship management

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Statistical methods in customer relationship management/ V. Kumar, J. Andrew Petersen.
作者:	Kumar, V.,
其他作者:	Petersen, J. Andrew.
出版者:	Chichester, West Sussex, U.K. :Wiley, : 2012.,
面頁冊數:	1 online resource (xv, 272 p.) :ill.
內容註:	Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models.
標題:	Customer relations - Management. -
電子資源:	http://onlinelibrary.wiley.com/book/10.1002/9781118349212
ISBN:	9781118349205 (electronic bk.)

Statistical methods in customer relationship management
Kumar, V.,1957-

Statistical methods in customer relationship management[electronic resource] /V. Kumar, J. Andrew Petersen. - Chichester, West Sussex, U.K. :Wiley,2012. - 1 online resource (xv, 272 p.) :ill.

Includes bibliographical references and index.

Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models.

Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and r.

ISBN: 9781118349205 (electronic bk.)

LCCN: 2012014504Subjects--Topical Terms:

582814
Customer relations
--Management.

LC Class. No.: HF5415.5 / .K864 2012

Dewey Class. No.: 658.8/12015195

Statistical methods in customer relationship management
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100 1 $a Kumar, V., $d 1957- $3 970460
245 1 0 $a Statistical methods in customer relationship management $h [electronic resource] / $c V. Kumar, J. Andrew Petersen.
260 $a Chichester, West Sussex, U.K. : $b Wiley, $c 2012.
300 $a 1 online resource (xv, 272 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models.
520 $a Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and r.
588 $a Description based on online resource; title from digital title page (viewed on Oct. 5, 2012).
650 0 $a Customer relations $x Management. $3 582814
650 0 $a Customer relations $x Management $x Statistical models. $3 2147082
700 1 $a Petersen, J. Andrew. $3 2147081
856 4 0 $u http://onlinelibrary.wiley.com/book/10.1002/9781118349212