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Why CRM doesn't work : = how to win ...

Newell, Frederick, (1926-)

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Why CRM doesn't work : = how to win by letting customers manage the relationship /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Why CRM doesn't work :/ Frederick Newell.
其他題名:	how to win by letting customers manage the relationship /
作者:	Newell, Frederick,
出版者:	Princeton, N.J. :Bloomberg Press, : c2003.,
面頁冊數:	xvii, 263 p. ;24 cm.
標題:	Customer relations - Management. -
ISBN:	1576601323 :

Why CRM doesn't work : = how to win by letting customers manage the relationship /
Newell, Frederick,1926-

Why CRM doesn't work :how to win by letting customers manage the relationship /Frederick Newell. - 1st ed. - Princeton, N.J. :Bloomberg Press,c2003. - xvii, 263 p. ;24 cm.

Includes bibliographical references (p. 243-254) and index.

ISBN: 1576601323 :US29.95

LCCN: 2002153916Subjects--Topical Terms:

582814
Customer relations
--Management.

LC Class. No.: HF5415.5 / .N49 2003

Dewey Class. No.: 658.8/12

Why CRM doesn't work : = how to win by letting customers manage the relationship /
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