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The Effects of Physical and Non-Phys...

Ameri, Atieh.

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The Effects of Physical and Non-Physical Dimensions of Place on the Formation of Place Image: the Influence of Online Information on the Interpretation of American Cities.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The Effects of Physical and Non-Physical Dimensions of Place on the Formation of Place Image: the Influence of Online Information on the Interpretation of American Cities./
作者:	Ameri, Atieh.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
面頁冊數:	266 p.
附註:	Source: Dissertations Abstracts International, Volume: 83-01, Section: B.
Contained By:	Dissertations Abstracts International83-01B.
標題:	Web 2.0. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28552430
ISBN:	9798522940256

The Effects of Physical and Non-Physical Dimensions of Place on the Formation of Place Image: the Influence of Online Information on the Interpretation of American Cities.
Ameri, Atieh.

The Effects of Physical and Non-Physical Dimensions of Place on the Formation of Place Image: the Influence of Online Information on the Interpretation of American Cities. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 266 p.

Source: Dissertations Abstracts International, Volume: 83-01, Section: B.

Thesis (Ph.D.)--North Carolina State University, 2021.

This item must not be sold to any third party vendors.

The advancement in communication and information technologies offers new opportunities to produce and disseminate information. This evolution has also reshaped the place image formation process for the cities using online platforms. In order to communicate effective strategies and project long-established online city images, it is imperative to re-examine the conventional theories and evaluation tools associated with place image and develop new innovative approaches for constructing effective online place image.The abundance of accessible online data provides us with unprecedented opportunities to study place image from a new perspective. Moreover, this plethora of information makes the former data collection approaches and content analysis ineffective and limited. First part of this study utilizes computerized content analysis technologies to assess the level of congruity between the projected and perceived image of cities by analyzing the contents of various web information sources- official city websites, personal blogs, third-party websites- related to nine American cities. Both qualitative (expert judgment) and quantitative approaches (automatic text mining and correspondence analysis) were used to analyze the verbal and visual information on the selected city websites. The results confirmed that there are considerable discrepancies in the way various information agents characterize the place image.Furthermore, more cities are seeking new ways to communicate their assets and attract prospective visitors and residents into their communities. However, understanding and meeting the expectations of different stakeholders have become a big challenge for city planners and marketing agencies. It is particularly important for city officials to understand how some key stakeholders' overall image is formed and influenced by the image projected through cities' websites. Hence, the second part of this dissertation investigates how the projected image and the online information communicated by the official city websites influence the prospective residents' and visitors' perceived place image of the three American cities. A quasi-experimental study was conducted to investigate the influence of interacting with city's official websites on the perceived place image of two groups (i.e. prospective residents and visitors) by measuring their cognitive, affective, and overall perceived place image. The perceived place image was measured in two instances; before and after the experimental treatment, which involved interaction with the website, with both unstructured (open-ended) and structured (5-point scale Likert-scale) questions. The findings revealed multiple factors that influenced the perceived place image for both groups of participants. Moreover, this study revealed that while the information communicated through cities' official websites had a significant effect on the perceived cognitive image, they were not quite as successful in improving the affective dimension of the city image.Overall, the findings of this dissertation provide valuable insights for the future practice and research opportunities for place image studies in the fields of communication, urban design, marketing, and city planning .

ISBN: 9798522940256Subjects--Topical Terms:

900397
Web 2.0.

The Effects of Physical and Non-Physical Dimensions of Place on the Formation of Place Image: the Influence of Online Information on the Interpretation of American Cities.
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