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Advanced fashion technology and oper...
Vecchi, Alessandra,

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  • Advanced fashion technology and operations management
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Advanced fashion technology and operations management/ Alessandra Vecchi, editor.
    其他作者: Vecchi, Alessandra,
    出版者: Hershey, Pennsylvania :IGI Global, : [2017],
    面頁冊數: 1 online resource (xxii, 443 p.) :ill.
    內容註: Fashion technology and the development of new business models / Raphayela Belem Schluep -- Co-creation via digital fashion technology in new business models for premium product innovation: case-studies in menswear and womenswear adaptation / Frances Ross -- Mastering fashion supply chain management and new product development in the digital age / Kijpokin Kasemsap -- The "day-after" gleam: reverse logistics in the luxury fashion sector and its impact on consumer value perception / Beata Stepien -- The happy feet fashion wearable project: co-creation and collaboration / Chitra H. Buckley, Thushara Sabreen -- A review of consumer-facing digital technologies across different types of fashion store formats / Francesca Bonetti, Patsy Perry -- The shop of the future: bridging the online/offline experience gap in fashion retail through virtual reality / Christian Hendrik Toma -- Convergence of physical and virtual retail spaces: the influence of technology on consumer in-store experience / Bethan Alexander, Daniela Olivares Alvarado -- Exploring the enigma of the happiness construct in phygital fashion experiences / Kate Armstrong, Charlotte Rutter -- Understanding on-line fashion buying behavior on impulse: feelings nothing more than feelings / Sara Hjelm Lidholm [and 3 others] -- The effects of national culture on social commerce and online fashion purchase intention / Sarah Josephine Hepple, Julie A. Dennison --
    內容註: Cross-cultural study of online user behavior in fashion e-commerce: a comparison of Britain and China / Fanke Peng, Ni An, Alessandra Vecchi -- Let it go: consumer empowerment and user-generated content: an exploratory study of contemporary fashion marketing practices in the digital age / Matteo Montecchi, Karinna Nobbs -- The effects of online consumer reviews on fashion clothing purchase intention: peripheral cues and the moderating role of involvement / Julie A. Dennison, Matteo Montecchi -- Size recommendations in online fashion retail: opportunities and challenges / Alessandra Vecchi, Fanke Peng, Mouhannad Al-Sayegh -- Fashion fusion in Kazakhstan: advanced technology converges with the past / Carolyn Buie Erdener.
    標題: Fashion merchandising. -
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-1865-5
    ISBN: 9781522518662 (ebook)
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W9344585 電子資源 11.線上閱覽_V 電子書 EB HD9940.A2 A28 2017e 一般使用(Normal) 在架 0
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