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The Color of the Year: A Textual Ana...

Lee, Kyung Seon.

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The Color of the Year: A Textual Analysis of Pantone's Color Communication Techniques through the Application of Barthes' Semiotic.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The Color of the Year: A Textual Analysis of Pantone's Color Communication Techniques through the Application of Barthes' Semiotic./
作者:	Lee, Kyung Seon.
面頁冊數:	104 p.
附註:	Source: Masters Abstracts International, Volume: 55-03.
Contained By:	Masters Abstracts International55-03(E).
標題:	Communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1606234
ISBN:	9781339381930

The Color of the Year: A Textual Analysis of Pantone's Color Communication Techniques through the Application of Barthes' Semiotic.
Lee, Kyung Seon.

The Color of the Year: A Textual Analysis of Pantone's Color Communication Techniques through the Application of Barthes' Semiotic. - 104 p.

Source: Masters Abstracts International, Volume: 55-03.

Thesis (M.A.)--Liberty University, 2015.

This research analyzes the content of Pantone's color of the year in 2000, 2002, 2009, 2014 and 2015 utilizing Barthes' semiological system from a communication perspective. This study scrutinizes the announcement of Pantone's color of the year as well as its color story to discover the purpose and the effectiveness of the verbalized nomination. The result reveals the significance of the semantic nature, which directs individuals' viewpoint and creates a new connotation to alter their preconception. Also, Pantone's color of 2014, Radiant Orchid, verified that the consolidation of the visual image and verbal content can maximize the influences that the sender desired. In discussion, after the emphasis of verbalized notation and the choice of oral structure (written color), the last chapter explains the system concerning who creates new visual experience, establishes it as a trend, and follows it. Although Pantone's color communication is a relatively new phenomenon, this research completely states that the written content, which is provided with the photographed images, is accepted as other visual features, directs individuals' perspectives, and it eventually associates with the economic value that Pantone aims to achieve.

ISBN: 9781339381930Subjects--Topical Terms:

524709
Communication.

The Color of the Year: A Textual Analysis of Pantone's Color Communication Techniques through the Application of Barthes' Semiotic.
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520 $a This research analyzes the content of Pantone's color of the year in 2000, 2002, 2009, 2014 and 2015 utilizing Barthes' semiological system from a communication perspective. This study scrutinizes the announcement of Pantone's color of the year as well as its color story to discover the purpose and the effectiveness of the verbalized nomination. The result reveals the significance of the semantic nature, which directs individuals' viewpoint and creates a new connotation to alter their preconception. Also, Pantone's color of 2014, Radiant Orchid, verified that the consolidation of the visual image and verbal content can maximize the influences that the sender desired. In discussion, after the emphasis of verbalized notation and the choice of oral structure (written color), the last chapter explains the system concerning who creates new visual experience, establishes it as a trend, and follows it. Although Pantone's color communication is a relatively new phenomenon, this research completely states that the written content, which is provided with the photographed images, is accepted as other visual features, directs individuals' perspectives, and it eventually associates with the economic value that Pantone aims to achieve.
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