東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁 到查詢結果 [ subject:"International business." ]

切換: 標籤 | MARC模式 | ISBD

Research on international service ma...

Pauwels, Pieter.

FindBook

Google Book

Amazon

博客來

Research on international service marketing = a state of the art /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Research on international service marketing/ guest edited by Pieter Pauwels and Ko de Ruyter.{me_controlnum}
其他題名:	a state of the art /
其他作者:	Pauwels, Pieter.
出版者:	Amsterdam ;Elsevier JAI, : 2005.,
面頁冊數:	1 online resource (ix, 197 p.) :ill.
附註:	State of the art report.
內容註:	Preface / S. Tamer Cavusgil -- Research on international service marketing: enrichment and challenges / Pieter Pauwels, Ko de Ruyter -- Managing service relationships in a global economy: exploring the impact of national culture on the relevance of customer relational benefits forgaining loyal customers / Thorsten Hennig-Thurau, Kevin P. Gwinner, Dwayne D. Gremler, Michael Paul -- A cross-cultural investigation of relationship marketing effectiveness in retail services: a contingency approach / Gaby Odekerken-Schröder, Kristof De Wulf, Kristy E. Reynolds--The role of socially desirable responding in international services research / Marcel van Birgelen, Ko de Ruyter, Martin Wetzels -- The internationalization process of service providers: a literature review / Tinne Lommelen, Paul Matthyssens -- Entry mode choice in service firms:a review of contemporary research / Aileen Kennedy -- Marketing industrial project-related services internationally: a multi-lingual literature review / Maria Anne Skaates, Bernard Cova -- International consulting providers and multilateral institutions: networks and internationalization / Catherine Welch.
標題:	Service industries - Marketing. -
電子資源:	http://www.emeraldinsight.com/1474-7979/15
ISBN:	9781849503310 (electronic bk.)

Research on international service marketing = a state of the art /
Research on international service marketinga state of the art /[electronic resource] :guest edited by Pieter Pauwels and Ko de Ruyter.{me_controlnum} - 1st ed. - Amsterdam ;Elsevier JAI,2005. - 1 online resource (ix, 197 p.) :ill. - Advances in international marketing,v. 151474-7979 ;. - Advances in international marketing ;v. 10..

State of the art report.

Includes bibliographical references and index.

Preface / S. Tamer Cavusgil -- Research on international service marketing: enrichment and challenges / Pieter Pauwels, Ko de Ruyter -- Managing service relationships in a global economy: exploring the impact of national culture on the relevance of customer relational benefits forgaining loyal customers / Thorsten Hennig-Thurau, Kevin P. Gwinner, Dwayne D. Gremler, Michael Paul -- A cross-cultural investigation of relationship marketing effectiveness in retail services: a contingency approach / Gaby Odekerken-Schröder, Kristof De Wulf, Kristy E. Reynolds--The role of socially desirable responding in international services research / Marcel van Birgelen, Ko de Ruyter, Martin Wetzels -- The internationalization process of service providers: a literature review / Tinne Lommelen, Paul Matthyssens -- Entry mode choice in service firms:a review of contemporary research / Aileen Kennedy -- Marketing industrial project-related services internationally: a multi-lingual literature review / Maria Anne Skaates, Bernard Cova -- International consulting providers and multilateral institutions: networks and internationalization / Catherine Welch.

A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategiesof service providers. This volume explores the research in international service marketing through the eyes of scholars from eight different countries on three continents.

ISBN: 9781849503310 (electronic bk.)Subjects--Topical Terms:

647833
Service industries
--Marketing.

LC Class. No.: HD9980.5 / .R47 2005

Dewey Class. No.: 658.8

Universal Decimal Class. No.: 339.5

Research on international service marketing = a state of the art /
LDR:02876cmm a2200385Ia 4500 001 1286282
003 oLC
005 20100927033606.0
006 d
007 cnu---unuuu
008 121029s2005 ne a sb 001 0 eng d
020 $a 9781849503310 (electronic bk.)
020 $a 1849503311 (electronic bk.)
020 $a 9780762311859 (hbk.)
020 $a 0762311851 (hbk.)
035 $a 000379
040 $a N$T $b eng $c N$T $d YDXCP $d OCLCQ $d N$T $d OCLCQ $d MERUC $d UBY $d ZJC
041 0 $a eng
050 4 $a HD9980.5 $b .R47 2005
072 7 $a KJS $2 bicssc
072 7 $a KJK $2 bicssc
072 7 $a BUS043030 $2 bisacsh
080 $a 339.5
082 0 4 $a 658.8 $2 22
245 0 0 $a Research on international service marketing $h [electronic resource] : $b a state of the art / $c guest edited by Pieter Pauwels and Ko de Ruyter.{me_controlnum}
250 $a 1st ed.
260 $a Amsterdam ; $a Boston : $b Elsevier JAI, $c 2005.
300 $a 1 online resource (ix, 197 p.) : $b ill.
490 1 $a Advances in international marketing, $x 1474-7979 ; $v v. 15
500 $a State of the art report.
504 $a Includes bibliographical references and index.
505 0 $a Preface / S. Tamer Cavusgil -- Research on international service marketing: enrichment and challenges / Pieter Pauwels, Ko de Ruyter -- Managing service relationships in a global economy: exploring the impact of national culture on the relevance of customer relational benefits forgaining loyal customers / Thorsten Hennig-Thurau, Kevin P. Gwinner, Dwayne D. Gremler, Michael Paul -- A cross-cultural investigation of relationship marketing effectiveness in retail services: a contingency approach / Gaby Odekerken-Schröder, Kristof De Wulf, Kristy E. Reynolds--The role of socially desirable responding in international services research / Marcel van Birgelen, Ko de Ruyter, Martin Wetzels -- The internationalization process of service providers: a literature review / Tinne Lommelen, Paul Matthyssens -- Entry mode choice in service firms:a review of contemporary research / Aileen Kennedy -- Marketing industrial project-related services internationally: a multi-lingual literature review / Maria Anne Skaates, Bernard Cova -- International consulting providers and multilateral institutions: networks and internationalization / Catherine Welch.
520 $a A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategiesof service providers. This volume explores the research in international service marketing through the eyes of scholars from eight different countries on three continents.
588 $a Description based on print version record.
650 0 $a Service industries $x Marketing. $3 647833
650 0 $a Export marketing. $3 642609
650 7 $a Sales & marketing. $2 bicssc $3 1556649
650 7 $a International business. $2 bicssc $3 1485454
650 7 $a Business & Economics $x International $x Marketing. $2 bisacsh $3 1556397
700 1 $a Pauwels, Pieter. $3 1556994
700 1 $a Ruyter, Ko de. $3 1556995
776 0 8 $i Print version: $t Research on international service marketing. $b 1st ed. $d Amsterdam ; Boston : Elsevier JAI, 2005 $z 0762311851 $w (OCoLC)60561749
830 0 $a Advances in international marketing ; $v v. 10. $3 1556396
856 4 0 $u http://www.emeraldinsight.com/1474-7979/15