東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁 到查詢結果 [ subject:"Market Research and Competitive Intelligence." ]

切換: 標籤 | MARC模式 | ISBD

Market research with panels = types,...

Gunther, Martin.

FindBook

Google Book

Amazon

博客來

Market research with panels = types, surveys, analysis, and applications /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Market research with panels/ by Martin Gunther, Ulrich Vossebein, Raimund Wildner.
其他題名:	types, surveys, analysis, and applications /
作者:	Gunther, Martin.
其他作者:	Vossebein, Ulrich W.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2022.,
面頁冊數:	xi, 242 p. :ill., digital ;24 cm.
內容註:	1. Introduction -- 2. The Elements of a Panel -- 3. The Production Process -- 4. The Market for Panel Research -- 5. Institutional Panels -- 6. Panels for Media Markets -- 7. Special Panels -- 8. Product and Period Description -- 9. Shops and Household Characteristics -- 10. Facts of the Retail Panel -- 11. Facts of the Consumer Panel -- 12. Special Analyses Retail Panel -- 13. Market Analyses Framework -- 14. Application Examples Communication Analysis -- 15. Special Analyses Consumer Panel -- 16. Category Management -- 17. Outlook.
Contained By:	Springer Nature eBook
標題:	Consumer panels. -
電子資源:	https://doi.org/10.1007/978-3-658-37650-5
ISBN:	9783658376505

Market research with panels = types, surveys, analysis, and applications /
Gunther, Martin.

Market research with panelstypes, surveys, analysis, and applications /[electronic resource] :by Martin Gunther, Ulrich Vossebein, Raimund Wildner. - Wiesbaden :Springer Fachmedien Wiesbaden :2022. - xi, 242 p. :ill., digital ;24 cm. - Springer texts in business and economics,2192-4341. - Springer texts in business and economics..

1. Introduction -- 2. The Elements of a Panel -- 3. The Production Process -- 4. The Market for Panel Research -- 5. Institutional Panels -- 6. Panels for Media Markets -- 7. Special Panels -- 8. Product and Period Description -- 9. Shops and Household Characteristics -- 10. Facts of the Retail Panel -- 11. Facts of the Consumer Panel -- 12. Special Analyses Retail Panel -- 13. Market Analyses Framework -- 14. Application Examples Communication Analysis -- 15. Special Analyses Consumer Panel -- 16. Category Management -- 17. Outlook.

One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel data is being consulted in more and more industries. This book shows students and practitioners how to use panels to conduct market and product analyses. Among others, the book covers the following types of panels: retail, consumer, media, pharmaceutical, and agriculture. Readers can learn how to identify, extract, and analyze important information such as consumer buying behavior, market efforts of competitors, and general trends and developments in the market. The goal is for the reader to be able to structure marketing strategies according to the movements in the market.

ISBN: 9783658376505

Standard No.: 10.1007/978-3-658-37650-5doiSubjects--Topical Terms:

3522702
Consumer panels.

LC Class. No.: HF5415 / .G2 2022

Dewey Class. No.: 658.834

Market research with panels = types, surveys, analysis, and applications /
LDR:02494nmm a2200337 a 4500 001 2303014
003 DE-He213
005 20220827082128.0
007 cr nn 008maaau
008 230409s2022 gw s 0 eng d
020 $a 9783658376505 $q (electronic bk.)
020 $a 9783658376499 $q (paper)
024 7 $a 10.1007/978-3-658-37650-5 $2 doi
035 $a 978-3-658-37650-5
040 $a GP $c GP
041 1 $a eng $h ger
050 4 $a HF5415 $b .G2 2022
072 7 $a KJSM $2 bicssc
072 7 $a BUS043060 $2 bisacsh
072 7 $a KJSM $2 thema
082 0 4 $a 658.834 $2 23
090 $a HF5415 $b .G977 2022
100 1 $a Gunther, Martin. $3 3603868
240 1 0 $a Marktforschung mit Panels. $l English
245 1 0 $a Market research with panels $h [electronic resource] : $b types, surveys, analysis, and applications / $c by Martin Gunther, Ulrich Vossebein, Raimund Wildner.
260 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer, $c 2022.
300 $a xi, 242 p. : $b ill., digital ; $c 24 cm.
490 1 $a Springer texts in business and economics, $x 2192-4341
505 0 $a 1. Introduction -- 2. The Elements of a Panel -- 3. The Production Process -- 4. The Market for Panel Research -- 5. Institutional Panels -- 6. Panels for Media Markets -- 7. Special Panels -- 8. Product and Period Description -- 9. Shops and Household Characteristics -- 10. Facts of the Retail Panel -- 11. Facts of the Consumer Panel -- 12. Special Analyses Retail Panel -- 13. Market Analyses Framework -- 14. Application Examples Communication Analysis -- 15. Special Analyses Consumer Panel -- 16. Category Management -- 17. Outlook.
520 $a One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel data is being consulted in more and more industries. This book shows students and practitioners how to use panels to conduct market and product analyses. Among others, the book covers the following types of panels: retail, consumer, media, pharmaceutical, and agriculture. Readers can learn how to identify, extract, and analyze important information such as consumer buying behavior, market efforts of competitors, and general trends and developments in the market. The goal is for the reader to be able to structure marketing strategies according to the movements in the market.
650 0 $a Consumer panels. $3 3522702
650 1 4 $a Market Research and Competitive Intelligence. $3 3591786
650 2 4 $a Marketing. $3 536353
650 2 4 $a Statistics in Business, Management, Economics, Finance, Insurance. $3 3538572
700 1 $a Vossebein, Ulrich W. $3 3603869
700 1 $a Wildner, Raimund. $3 3603870
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
830 0 $a Springer texts in business and economics. $3 1565849
856 4 0 $u https://doi.org/10.1007/978-3-658-37650-5
950 $a Business and Management (SpringerNature-41169)