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Chinese electric vehicle trailblazer...

Yang, Jan Y.

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Chinese electric vehicle trailblazers = navigating the future of car manufacturing /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Chinese electric vehicle trailblazers/ by Jan Y. Yang, Yunyi Gu, Zi Ling Tan.
其他題名:	navigating the future of car manufacturing /
作者:	Yang, Jan Y.
其他作者:	Gu, Yunyi.
出版者:	Cham :Springer International Publishing : : 2023.,
面頁冊數:	xiii, 134 p. :ill., digital ;24 cm.
內容註:	1. Chinese EV Players: From followers to trailblazers -- 2. The history of the Chinese EV industry -- 3. An overview of the EV stakeholders in China -- 4. Electrification - Routes to the future -- 5. Smartification - the holy grail of EV -- 6 Chinese route to market -- 7. Avoiding the innovation curse -- 8. On the march to Globalia -- 9. Roadblocks to success 10. What the future has in store.
Contained By:	Springer Nature eBook
標題:	Electric vehicle industry - China. -
電子資源:	https://doi.org/10.1007/978-3-031-25145-0
ISBN:	9783031251450

Chinese electric vehicle trailblazers = navigating the future of car manufacturing /
Yang, Jan Y.

Chinese electric vehicle trailblazersnavigating the future of car manufacturing /[electronic resource] :by Jan Y. Yang, Yunyi Gu, Zi Ling Tan. - Cham :Springer International Publishing :2023. - xiii, 134 p. :ill., digital ;24 cm. - Business guides on the go,2731-4766. - Business guides on the go..

1. Chinese EV Players: From followers to trailblazers -- 2. The history of the Chinese EV industry -- 3. An overview of the EV stakeholders in China -- 4. Electrification - Routes to the future -- 5. Smartification - the holy grail of EV -- 6 Chinese route to market -- 7. Avoiding the innovation curse -- 8. On the march to Globalia -- 9. Roadblocks to success 10. What the future has in store.

From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their Western counterparts. Chinese automakers are gradually establishing themselves as the new trendsetters in the automotive industry as they make technological advances in various fields, especially in electric vehicles. As more of them look overseas for opportunities, especially in the European market, it is time for the local players to better understand who they are up against and take steps to keep up with the rapid growth of their Far Eastern competitors. Based on Simon-Kucher's project experience, this book shows what is going on behind the Great Wall, informs readers about the latest technological trends and advances in China, and offers suggestions on what Chinese newcomers should bring with them when they come to town. Sharing valuable insights for all readers with an interest in the electric vehicle (EV) industry, this book will be particularly relevant for managers and decision-makers at Western OEMs, suppliers, and other relevant players in the automotive industry.

ISBN: 9783031251450

Standard No.: 10.1007/978-3-031-25145-0doiSubjects--Topical Terms:

3630381
Electric vehicle industry
--China.

LC Class. No.: HD9710.C62 / Y36 2023

Dewey Class. No.: 338.4762922930951

Chinese electric vehicle trailblazers = navigating the future of car manufacturing /
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