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Brandmaps : = the competitive market...

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Chapman, Randall G.

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Brandmaps : = the competitive marketing strategy game /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Brandmaps :/ Randall G. Chapman.
其他題名:	the competitive marketing strategy game /
作者:	Chapman, Randall G.
出版者:	Englewood Cliffs, N.J. :Prentice Hall, : 1994.,
面頁冊數:	xv, 175 p. :ill. ;28 cm.
附註:	Includes index.
標題:	Marketing - Computer programs. -
ISBN:	0131775022 (pbk.)

Brandmaps : = the competitive marketing strategy game /
Chapman, Randall G.

Brandmaps :the competitive marketing strategy game /Randall G. Chapman. - 3rd. ed. - Englewood Cliffs, N.J. :Prentice Hall,1994. - xv, 175 p. :ill. ;28 cm.

Includes index.

ISBN: 0131775022 (pbk.)

LCCN: 93005869Subjects--Uniform Titles:

BRANDMAPS.
Subjects--Topical Terms:

671044
Marketing
--Computer programs.

LC Class. No.: HF5415.125 / .C47 1994

Dewey Class. No.: 658.8/0028/5369

Brandmaps : = the competitive marketing strategy game /
LDR:00561nam a2200193 a 45 001 653150
003 DLC
005 19940310081924.0
008 930716s1994 njua 001 0 eng
010 $a 93005869
020 $a 0131775022 (pbk.)
035 $a dt 00012063
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.125 $b .C47 1994
082 0 0 $a 658.8/0028/5369 $2 20
100 $a Chapman, Randall G. $3 671043
245 1 0 $a Brandmaps : $b the competitive marketing strategy game / $c Randall G. Chapman.
250 $a 3rd. ed.
260 $a Englewood Cliffs, N.J. : $c 1994. $b Prentice Hall,
300 $a xv, 175 p. : $b ill. ; $c 28 cm.
500 $a Includes index.
630 $a BRANDMAPS. $3 671047
650 $a Marketing $x Computer programs. $3 671044
650 $a Marketing $x Computer simulation. $3 670978
650 $a Product management $x Computer programs. $3 671045
650 $a Product management $x Computer simulation. $3 671046

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罕用書庫221室(美崙校區,調書請點預約)(RU_221)

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