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Cases in marketing management /

~

Kinnear, Thomas C., (1943-)

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Cases in marketing management /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Cases in marketing management // Kenneth L. Bernhardt, Thomas C. Kinnear.
作者:	Bernhardt, Kenneth L.,
其他作者:	Kinnear, Thomas C.,
出版者:	Burr Ridge, IL :Irwin, : c1994.,
面頁冊數:	xiv, 754 p. :ill. ;25 cm.
叢書名:	The Irwin series in marketing
標題:	Marketing - Decision making -
ISBN:	0256122466

Cases in marketing management /
Bernhardt, Kenneth L.,1944-

Cases in marketing management /Kenneth L. Bernhardt, Thomas C. Kinnear. - 6th ed. - Burr Ridge, IL :Irwin,c1994. - xiv, 754 p. :ill. ;25 cm. - The Irwin series in marketing.

Includes bibliographical references.

ISBN: 0256122466

LCCN: 93005594Subjects--Topical Terms:

667023
Marketing
--Decision making

LC Class. No.: HF5415.13 / .B448 1994

Dewey Class. No.: 658.8

Cases in marketing management /
LDR:00601nam a2200205 a 45 001 652717
003 DLC
005 19940214162913.6
008 930624s1994 ilua b 000 0 eng
010 $a 93005594
020 $a 0256122466
035 $a dt 00012918
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.13 $b .B448 1994
082 0 0 $a 658.8 $2 20
100 $a Bernhardt, Kenneth L., $d 1944- $3 667221
245 1 0 $a Cases in marketing management / $c Kenneth L. Bernhardt, Thomas C. Kinnear.
250 $a 6th ed.
260 $a Burr Ridge, IL : $c c1994. $b Irwin,
300 $a xiv, 754 p. : $b ill. ; $c 25 cm.
440 4 $a The Irwin series in marketing
504 $a Includes bibliographical references.
650 $a Marketing $x Decision making $x Case studies. $3 667023
650 $a Marketing $x Management $x Case studies. $3 654442
700 $a Kinnear, Thomas C., $d 1943- $3 667223

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W0024567

六樓西文書區HC-Z(6F Western Language Books)

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HF5415.13 B527 1994

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