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Intelligent support systems for mark...

Siskos, Yannis.

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Intelligent support systems for marketing decisions /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Intelligent support systems for marketing decisions // Nikolaos F. Matsatsinis, Yannis Siskos.
作者:	Matsatsinis, Nikolaos F.
其他作者:	Siskos, Yannis.
出版者:	Boston :Kluwer Academic, : c2003.,
面頁冊數:	ix, 514 p. :ill. ;25 cm.
叢書名:	International series in operations research & management science ;
內容註:	Machine generated contents note: PART I - Marketing Decisions 1 -- 1 Decision Analysis and Support 3 -- 2 The Structure of Marketing Decisions 21 -- 3 Strategic Marketing Decisions 61 -- PART II - Intelligent Support Systems 83 -- 4 Information Systems 85 -- 5 Decision Support Systems 111 -- 6 Advanced Decision Support Systems 171 -- 7 Intelligent Decision Support Methods 221 -- 8 Intelligent Decision Support Systems in Marketing 273 -- 9 New Product Development Methodology 339 -- 10 Analysis and Design of MARKEX 367 -- 11 Applications in Marketing 403.
標題:	Artificial intelligence. -
電子資源:	http://www.loc.gov/catdir/toc/fy033/2002073184.htmlhttp://www.loc.gov/catdir/toc/fy033/2002073184.html
ISBN:	1402071949 (hbk.) :

Intelligent support systems for marketing decisions /
Matsatsinis, Nikolaos F.

Intelligent support systems for marketing decisions /Nikolaos F. Matsatsinis, Yannis Siskos. - Boston :Kluwer Academic,c2003. - ix, 514 p. :ill. ;25 cm. - International series in operations research & management science ;54..

Includes bibliographical references (p. [423]-508) and index.

Machine generated contents note: PART I - Marketing Decisions 1 -- 1 Decision Analysis and Support 3 -- 2 The Structure of Marketing Decisions 21 -- 3 Strategic Marketing Decisions 61 -- PART II - Intelligent Support Systems 83 -- 4 Information Systems 85 -- 5 Decision Support Systems 111 -- 6 Advanced Decision Support Systems 171 -- 7 Intelligent Decision Support Methods 221 -- 8 Intelligent Decision Support Systems in Marketing 273 -- 9 New Product Development Methodology 339 -- 10 Analysis and Design of MARKEX 367 -- 11 Applications in Marketing 403.

ISBN: 1402071949 (hbk.) :EUR134.95

LCCN: 2002073184Subjects--Topical Terms:

516317
Artificial intelligence.

LC Class. No.: HF5415.125 / .M375 2003

Dewey Class. No.: 658.8/00285

Intelligent support systems for marketing decisions /
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440 0 $a International series in operations research & management science ; $v 54.
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650 $a Decision support systems. $3 545674
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700 $a Siskos, Yannis. $3 753155
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