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Strategic marketing problems : = cases and comments /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Strategic marketing problems :/ Roger A. Kerin, Robert A. Peterson.
其他題名:	cases and comments /
作者:	Kerin, Roger A.
其他作者:	Peterson, Robert A.
出版者:	Upper Saddle River, NJ :Pearson/Prentice Hall, : c2007.,
面頁冊數:	x, 722 p. :ill. ;29 cm.
標題:	Marketing - Decision making -
ISBN:	0131871528 (hbk.)

Strategic marketing problems : = cases and comments /
Kerin, Roger A.

Strategic marketing problems :cases and comments /Roger A. Kerin, Robert A. Peterson. - 11th ed. - Upper Saddle River, NJ :Pearson/Prentice Hall,c2007. - x, 722 p. :ill. ;29 cm.

Includes bibliographical references and indexes.

ISBN: 0131871528 (hbk.)

LCCN: 2007274176Subjects--Topical Terms:

667023
Marketing
--Decision making

LC Class. No.: HF5415.135 / .K47 2007

Dewey Class. No.: 658.8

Strategic marketing problems : = cases and comments /
LDR:00787nam 0000241 i 450 001 833660
003 OCoLC
005 20100506
008 100510s2007 njua b 001 0 eng
010 $a 2007274176
020 $a 0131871528 (hbk.)
020 $a 0132335719 (pbk.)
020 $a 9780131871526 (hbk.)
020 $a 9780132335713 (pbk.)
035 $a 林家五教授贈99
035 $a (OCoLC)80931789
040 $a DLC $c DLC $d VZU $d YDXCP $d UKM $d BAKER $d BTCTA $d OCLCG $d NDHUL
050 0 0 $a HF5415.135 $b .K47 2007
082 0 4 $a 658.8 $2 22
100 1 $a Kerin, Roger A. $3 667022
245 1 0 $a Strategic marketing problems : $b cases and comments / $c Roger A. Kerin, Robert A. Peterson.
250 $a 11th ed.
260 # $a Upper Saddle River, NJ : $c c2007. $b Pearson/Prentice Hall,
300 $a x, 722 p. : $b ill. ; $c 29 cm.
504 $a Includes bibliographical references and indexes.
650 # 0 $a Marketing $x Decision making $x Case studies. $3 667023
650 # 0 $a Marketing $x Management $x Case studies. $3 654442
700 1 # $a Peterson, Robert A. $q (Robert Allen), $d 1944- $3 2166900

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