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Innovations in services marketing an...

Goyal, Anita, (1972-)

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Innovations in services marketing and management : = strategies for emerging economies /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Innovations in services marketing and management :/ Anita Goyal, editor.
其他題名:	strategies for emerging economies /
其他作者:	Goyal, Anita,
面頁冊數:	PDFs (328 pages)
內容註:	Adding value to service brands through innovation: a framework for emerging economies / Gozem Guceri-Ucar, Stefan Koch -- MarketMaker: an innovative network-oriented services marketing strategy for emerging economies / Chyi-Lyi (Kathleen) Liang -- Innovation in medical tourism service marketing: a case of India / Anita Medhekar, Ho Yin Wong, John Hall -- Initiating an organizational change management process: achieving service quality in emerging economies / Anjan J. Sarma -- Market research through online custom panel: co-creation value and customer relationship / Renata Bendit Katarivas, Zilla Patricia Bendit, Benjamin Rosenthal -- Innovation in offer of services for manufacturing enterprises: new experiences based on emerging technologies / Sergio Ricardo Mazini, Edimilson Ricardo Azevedo Novaes -- Good treats: eating out not just for joy but also for well-being / Harish Sujan, Silvio Borrero, David Cranage -- Interaction strategy in co-creation: a case of bus transportation services and its consumer community in Indonesia / Eka Ardianto -- Medical tourism: a conceptual framework for an innovation in global healthcare provision / Anita Medhekar, Ho Yin Wong, John Hall -- Healthcare services delivery in India: special reference to mother and child health / Ajith Paninchukunnath -- Marketing of library and information products and services: using services marketing mix / Kavita Chaddha -- Managing public service innovation in emerging countries: experiences and lessons from China Railway / Fuxiang Wei, Shuqin Zhang -- The customer relationship management as an element of the acceleration of society evolution: the case of the emergence of hypermodernity in Madagascar / Lova Mirella Rakotomalala Ramandimbiarison -- Establishing the linkage between internal market orientation and service innovation / Gurjeet Kaur, Shruti Gupta -- Quality of work/life and service quality / Ritu Narang, Smita Singh -- Integrating psychological contract and service-related outcomes in emerging economies: a proposed conceptual framework / Smirti Kutaula, Vishal Talwar -- Hospitality innovations in the emerging experience economy: a case study of the Oberoi Resorts / Sonia Bharwani.
標題:	Service industries - Marketing. -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4671-1
ISBN:	9781466646728 (ebook)

Innovations in services marketing and management : = strategies for emerging economies /
Innovations in services marketing and management :strategies for emerging economies /Anita Goyal, editor. - PDFs (328 pages)

Includes bibliographical references.

Adding value to service brands through innovation: a framework for emerging economies / Gozem Guceri-Ucar, Stefan Koch -- MarketMaker: an innovative network-oriented services marketing strategy for emerging economies / Chyi-Lyi (Kathleen) Liang -- Innovation in medical tourism service marketing: a case of India / Anita Medhekar, Ho Yin Wong, John Hall -- Initiating an organizational change management process: achieving service quality in emerging economies / Anjan J. Sarma -- Market research through online custom panel: co-creation value and customer relationship / Renata Bendit Katarivas, Zilla Patricia Bendit, Benjamin Rosenthal -- Innovation in offer of services for manufacturing enterprises: new experiences based on emerging technologies / Sergio Ricardo Mazini, Edimilson Ricardo Azevedo Novaes -- Good treats: eating out not just for joy but also for well-being / Harish Sujan, Silvio Borrero, David Cranage -- Interaction strategy in co-creation: a case of bus transportation services and its consumer community in Indonesia / Eka Ardianto -- Medical tourism: a conceptual framework for an innovation in global healthcare provision / Anita Medhekar, Ho Yin Wong, John Hall -- Healthcare services delivery in India: special reference to mother and child health / Ajith Paninchukunnath -- Marketing of library and information products and services: using services marketing mix / Kavita Chaddha -- Managing public service innovation in emerging countries: experiences and lessons from China Railway / Fuxiang Wei, Shuqin Zhang -- The customer relationship management as an element of the acceleration of society evolution: the case of the emergence of hypermodernity in Madagascar / Lova Mirella Rakotomalala Ramandimbiarison -- Establishing the linkage between internal market orientation and service innovation / Gurjeet Kaur, Shruti Gupta -- Quality of work/life and service quality / Ritu Narang, Smita Singh -- Integrating psychological contract and service-related outcomes in emerging economies: a proposed conceptual framework / Smirti Kutaula, Vishal Talwar -- Hospitality innovations in the emerging experience economy: a case study of the Oberoi Resorts / Sonia Bharwani.

Restricted to subscribers or individual electronic text purchasers.

"This book presents insights into marketing strategies and tactical perspectives in both large and small enterprises, exploring case studies, contemporary research, and theoretical frameworks in effective business management"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466646728 (ebook)

Standard No.: 10.4018/978-1-4666-4671-1doi

LCCN: 2013025561Subjects--Topical Terms:

647833
Service industries
--Marketing.Subjects--Index Terms:

Change management

LC Class. No.: HD9980.5 / .I572 2014e

Dewey Class. No.: 658.8

Innovations in services marketing and management : = strategies for emerging economies /
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506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book presents insights into marketing strategies and tactical perspectives in both large and small enterprises, exploring case studies, contemporary research, and theoretical frameworks in effective business management"--Provided by publisher.
530 $a Also available in print.
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650 0 $a Service industries $x Marketing. $3 647833
650 0 $a Service industries $x Management. $3 645927
650 0 $a Marketing $x Mangement $v Case studies. $3 2142992
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653 $a Employee management
653 $a Healthcare delivery
653 $a Innovative marketing strategies
653 $a Market orientation
653 $a Organizational innovations
653 $a Public service innovation
653 $a Society and the consumer
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