語系:
繁體中文
English
說明(常見問題)
回圖書館首頁
手機版館藏查詢
登入
回首頁
到查詢結果
[ author_sort:"woodside, arch g." ]
切換:
標籤
|
MARC模式
|
ISBD
Storytelling-case archetype decoding...
~
Woodside, Arch G.
FindBook
Google Book
Amazon
博客來
Storytelling-case archetype decoding and assignment manual (SCADAM)
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Storytelling-case archetype decoding and assignment manual (SCADAM)/ edited by Arch G. Woodside, Suresh C. Sood.
其他作者:
Woodside, Arch G.
出版者:
Bingley, U.K. :Emerald Group Publishing, : 2016.,
面頁冊數:
1 online resource (xi, 376 p.) :ill.
內容註:
Introduction -- Theory of brand enabling archetype enactment by consumer -- Literature review -- Method : story listening and collection -- Archetype processing and story analysis -- Creator archetype -- Every person archetype -- Explorer archetype -- Hero archetype -- Innocent archetype -- Jester archetype -- Lover archetype -- Magician archetype -- Outlaw archetype -- Ruler archetype -- Sage archetype -- Shadow archetype -- Caregiver archetype -- Theory refinement, implications and conclusions.
標題:
Consumer behavior. -
電子資源:
http://www.emeraldinsight.com/doi/book/10.1108/S1871-3173201611
ISBN:
9781785602160 (electronic bk.)
Storytelling-case archetype decoding and assignment manual (SCADAM)
Storytelling-case archetype decoding and assignment manual (SCADAM)
[electronic resource] /edited by Arch G. Woodside, Suresh C. Sood. - 1st ed. - Bingley, U.K. :Emerald Group Publishing,2016. - 1 online resource (xi, 376 p.) :ill. - Advances in culture, tourism and hospitality research,v. 111871-3173 ;. - Advances in culture, tourism and hospitality research ;v. 11..
Includes bibliographical references.
Introduction -- Theory of brand enabling archetype enactment by consumer -- Literature review -- Method : story listening and collection -- Archetype processing and story analysis -- Creator archetype -- Every person archetype -- Explorer archetype -- Hero archetype -- Innocent archetype -- Jester archetype -- Lover archetype -- Magician archetype -- Outlaw archetype -- Ruler archetype -- Sage archetype -- Shadow archetype -- Caregiver archetype -- Theory refinement, implications and conclusions.
Storytelling-case archetype decoding and assignment manual (SCADAM) reviews cultural and tourism/hospitality applications of Carl Jung's work on archetypes in shaping behavior and unconscious/conscious thought. SCADAM includes a testing manual on how to use Donald T. Campbell's "degrees of freedom" (DOF) test for story-archetype assignments of what consumers and brands tell about consumption experiences of product/service brands, places, and drama/life enactments. SCADAM includes assignment testing and example scoring for each of 12 archetypes: 1. Caregiver (CA); 2. Creator (CR); 3. Everyman/woman (EV); 4. Explorer (EX); 5. Hero (HE); 6. Innocent (IN); 7. Jester (JE); 8. Lover (LO); 9. Magician (MA); 10. Ruler (RU); 11. Sage (SA); 12. Shadow (SH). SCADAM increases accuracy of researchers' interpretations of consumers' (emic) interpretations of dramas in consumption experiences; SCADAM provides for comparing DOF testing in scoring alternative archetypes. Thus, this manual provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell. SCADAM builds on prior studies in the literature by the authors and colleagues.
ISBN: 9781785602160 (electronic bk.)Subjects--Personal Names:
2435706
Jung, C. G.
1875-1961.Subjects--Topical Terms:
535816
Consumer behavior.
LC Class. No.: HF5415.32 / .S76 2016
Dewey Class. No.: 658.8342
Storytelling-case archetype decoding and assignment manual (SCADAM)
LDR
:02665nmm a2200277Ia 4500
001
2096777
003
UtOrBLW
005
20160316083946.0
006
m o d
007
cr un|||||||||
008
171229s2016 enka ob 000 0deng d
020
$a
9781785602160 (electronic bk.)
020
$z
9781785602177
035
$a
bslw09407005
040
$a
UtOrBLW
050
4
$a
HF5415.32
$b
.S76 2016
082
0 4
$a
658.8342
$2
23
245
0 0
$a
Storytelling-case archetype decoding and assignment manual (SCADAM)
$h
[electronic resource] /
$c
edited by Arch G. Woodside, Suresh C. Sood.
250
$a
1st ed.
260
$a
Bingley, U.K. :
$b
Emerald Group Publishing,
$c
2016.
300
$a
1 online resource (xi, 376 p.) :
$b
ill.
490
1
$a
Advances in culture, tourism and hospitality research,
$x
1871-3173 ;
$v
v. 11
504
$a
Includes bibliographical references.
505
0
$a
Introduction -- Theory of brand enabling archetype enactment by consumer -- Literature review -- Method : story listening and collection -- Archetype processing and story analysis -- Creator archetype -- Every person archetype -- Explorer archetype -- Hero archetype -- Innocent archetype -- Jester archetype -- Lover archetype -- Magician archetype -- Outlaw archetype -- Ruler archetype -- Sage archetype -- Shadow archetype -- Caregiver archetype -- Theory refinement, implications and conclusions.
520
$a
Storytelling-case archetype decoding and assignment manual (SCADAM) reviews cultural and tourism/hospitality applications of Carl Jung's work on archetypes in shaping behavior and unconscious/conscious thought. SCADAM includes a testing manual on how to use Donald T. Campbell's "degrees of freedom" (DOF) test for story-archetype assignments of what consumers and brands tell about consumption experiences of product/service brands, places, and drama/life enactments. SCADAM includes assignment testing and example scoring for each of 12 archetypes: 1. Caregiver (CA); 2. Creator (CR); 3. Everyman/woman (EV); 4. Explorer (EX); 5. Hero (HE); 6. Innocent (IN); 7. Jester (JE); 8. Lover (LO); 9. Magician (MA); 10. Ruler (RU); 11. Sage (SA); 12. Shadow (SH). SCADAM increases accuracy of researchers' interpretations of consumers' (emic) interpretations of dramas in consumption experiences; SCADAM provides for comparing DOF testing in scoring alternative archetypes. Thus, this manual provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell. SCADAM builds on prior studies in the literature by the authors and colleagues.
588
$a
Description based on print version record.
600
1 0
$a
Jung, C. G.
$d
1875-1961.
$q
(Carl Gustav),
$3
2435706
650
0
$a
Consumer behavior.
$3
535816
650
0
$a
Marketing
$x
Psychological aspects.
$3
729673
650
0
$a
Consumers
$x
Attitudes.
$3
552367
650
0
$a
Archetype (Psychology)
$3
582509
700
1
$a
Woodside, Arch G.
$3
714266
700
1
$a
Sood, Suresh C.
$3
3235016
830
0
$a
Advances in culture, tourism and hospitality research ;
$v
v. 11.
$3
3235017
856
4 0
$u
http://www.emeraldinsight.com/doi/book/10.1108/S1871-3173201611
筆 0 讀者評論
館藏地:
全部
電子資源
出版年:
卷號:
館藏
1 筆 • 頁數 1 •
1
條碼號
典藏地名稱
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
W9318851
電子資源
11.線上閱覽_V
電子書
EB HF5415.32 .S76 2016
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
評論
新增評論
分享你的心得
Export
取書館
處理中
...
變更密碼
登入