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Reconnecting marketing to markets

~

Araujo, Luis, (1970-)

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Reconnecting marketing to markets

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Reconnecting marketing to markets/ edited by Luis Araujo, John Finch, Hans Kjellberg.{me_controlnum}
其他作者:	Araujo, Luis,
出版者:	Oxford :Oxford University Press, : 2010.,
面頁冊數:	1 online resource (xv, 275 p.) :ill.
標題:	Marketing - Philosophy. -
電子資源:	http://dx.doi.org/10.1093/acprof:oso/9780199578061.001.0001
ISBN:	9780191738043 (ebook) :

Reconnecting marketing to markets
Reconnecting marketing to markets[electronic resource] /edited by Luis Araujo, John Finch, Hans Kjellberg.{me_controlnum} - Oxford :Oxford University Press,2010. - 1 online resource (xv, 275 p.) :ill.

Includes bibliographical references and index.

This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.

ISBN: 9780191738043 (ebook) :No priceSubjects--Topical Terms:

1076884
Marketing
--Philosophy.

LC Class. No.: HF5415 / .R43 2010

Dewey Class. No.: 658.8'001

Reconnecting marketing to markets
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300 $a 1 online resource (xv, 275 p.) : $b ill.
504 $a Includes bibliographical references and index.
520 8 $a This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.
588 $a Description based on print version record.
650 0 $a Marketing $x Philosophy. $3 1076884
650 0 $a Marketing $x Social aspects. $3 648105
700 1 $a Araujo, Luis, $d 1970- $3 1616910
700 1 $a Finch, John. $3 1616911
700 1 $a Kjellberg, Hans. $3 1600145
776 0 8 $i Print version $z 9780199578061
856 4 0 $3 Oxford scholarship online $u http://dx.doi.org/10.1093/acprof:oso/9780199578061.001.0001

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