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The new marketing era = marketing to...

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The new marketing era = marketing to the imagination in a technology-driven world /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The new marketing era/ Paul Postma.
其他題名:	marketing to the imagination in a technology-driven world /
作者:	Postma, Paul.
出版者:	New York :McGraw-Hill, : c1999.,
面頁冊數:	xii, 175 p. :ill. ;24 cm.
標題:	Consumer behavior. -
電子資源:	http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=6959An electronic book accessible through the World Wide Web; click for information
ISBN:	0585048169 (electronic bk.)

The new marketing era = marketing to the imagination in a technology-driven world /
Postma, Paul.

The new marketing eramarketing to the imagination in a technology-driven world /[electronic resource] :Paul Postma. - New York :McGraw-Hill,c1999. - xii, 175 p. :ill. ;24 cm.

Includes bibliographical references and index.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
1999.

Available via the World Wide Web.

ISBN: 0585048169 (electronic bk.)Subjects--Topical Terms:

535816
Consumer behavior.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415 / .P642 1999eb

Dewey Class. No.: 658.8

The new marketing era = marketing to the imagination in a technology-driven world /
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100 $a Postma, Paul. $3 729672
245 1 4 $a The new marketing era $h [electronic resource] : $b marketing to the imagination in a technology-driven world / $c Paul Postma.
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300 $a xii, 175 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 1999. $n Available via the World Wide Web. $n Available in multiple electronic file formats. $n Access may be limited to NetLibrary affiliated libraries.
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650 $a Marketing $x Psychological aspects. $3 729673
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650 $a Consommateurs $x Comportement. $3 760520
650 $a Marketing $x Aspect psychologique. $3 760521
650 $a Marketing $x Innovations. $3 760522
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