東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁 到查詢結果 [ subject:"Mass communications." ]

切換: 標籤 | MARC模式 | ISBD

Consumer Attachment and Corporate So...

Borden, Jonathan .

FindBook

Google Book

Amazon

博客來

Consumer Attachment and Corporate Social Advocacy: Leveraging Political Behaviors to Bolster Organization-Public Relationships.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Consumer Attachment and Corporate Social Advocacy: Leveraging Political Behaviors to Bolster Organization-Public Relationships./
作者:	Borden, Jonathan .
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
面頁冊數:	119 p.
附註:	Source: Dissertations Abstracts International, Volume: 81-07, Section: B.
Contained By:	Dissertations Abstracts International81-07B.
標題:	Communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=27544892
ISBN:	9781392876404

Consumer Attachment and Corporate Social Advocacy: Leveraging Political Behaviors to Bolster Organization-Public Relationships.
Borden, Jonathan .

Consumer Attachment and Corporate Social Advocacy: Leveraging Political Behaviors to Bolster Organization-Public Relationships. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 119 p.

Source: Dissertations Abstracts International, Volume: 81-07, Section: B.

Thesis (Ph.D.)--Syracuse University, 2019.

This item must not be sold to any third party vendors.

Corporations are increasingly weighing in to advocate for one side or the other in cultural and political debates. As these types of corporate social advocacy become increasingly common, much is still unknown as to how they affect consumer perceptions of the organization, attitudes regarding their relationship with the organization, and their future purchase or behavioral intentions.This study aims to address this gap.Utilizing a survey conducted in late spring 2019, this study assesses public perceptions of corporate political engagement/corporate social advocacy and their subsequent attitudes towards the organization and future behavioral intentions.Analysis revealed that corporate social advocacy does have significant beneficial impacts on the organization-public relationship and stakeholder intentions to strengthen the relationship, however these benefits are only felt when stakeholders perceive the activity as an authentic expression of the organization's character and as genuinely capable of helping address injustices in society.Implications for theory and research are discussed.

ISBN: 9781392876404Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

Attachment theory

Consumer Attachment and Corporate Social Advocacy: Leveraging Political Behaviors to Bolster Organization-Public Relationships.
LDR:02363nmm a2200385 4500 001 2271169
005 20201007134533.5
008 220629s2019 ||||||||||||||||| ||eng d
020 $a 9781392876404
035 $a (MiAaPQ)AAI27544892
035 $a AAI27544892
040 $a MiAaPQ $c MiAaPQ
100 1 $a Borden, Jonathan . $3 3548578
245 1 0 $a Consumer Attachment and Corporate Social Advocacy: Leveraging Political Behaviors to Bolster Organization-Public Relationships.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2019
300 $a 119 p.
500 $a Source: Dissertations Abstracts International, Volume: 81-07, Section: B.
500 $a Advisor: Kinsey, Dennis.
502 $a Thesis (Ph.D.)--Syracuse University, 2019.
506 $a This item must not be sold to any third party vendors.
520 $a Corporations are increasingly weighing in to advocate for one side or the other in cultural and political debates. As these types of corporate social advocacy become increasingly common, much is still unknown as to how they affect consumer perceptions of the organization, attitudes regarding their relationship with the organization, and their future purchase or behavioral intentions.This study aims to address this gap.Utilizing a survey conducted in late spring 2019, this study assesses public perceptions of corporate political engagement/corporate social advocacy and their subsequent attitudes towards the organization and future behavioral intentions.Analysis revealed that corporate social advocacy does have significant beneficial impacts on the organization-public relationship and stakeholder intentions to strengthen the relationship, however these benefits are only felt when stakeholders perceive the activity as an authentic expression of the organization's character and as genuinely capable of helping address injustices in society.Implications for theory and research are discussed.
590 $a School code: 0659.
650 4 $a Communication. $3 524709
650 4 $a Social psychology. $3 520219
650 4 $a Mass communications. $3 3422380
653 $a Attachment theory
653 $a Authenticity
653 $a Consumer behavior
653 $a Corporate social advocacy
653 $a Legitimacy
653 $a Organization-public relationships
690 $a 0459
690 $a 0451
690 $a 0708
710 2 $a Syracuse University. $b Mass Communications. $3 2094578
773 0 $t Dissertations Abstracts International $g 81-07B.
790 $a 0659
791 $a Ph.D.
792 $a 2019
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=27544892